TOM FORD SPRING 2010 COLLECTION

Tom Ford is undoubtedly one of the most highly regarded and successful designers today. The winner of numerous design awards, his rise in fashion began in 1994 when he became creative director of Gucci. His innovative and provocative designs set the tone for an entirely new direction in the world of luxury goods. He launched the TOM FORD brand in 2005.

For Summer 2010, Tom Ford unveils a new sunglass range that shares a polished approach to luxury. Created for men and women who appreciate potent design while being confident about their own style, the new collection uses innovation on form and material to serve, not overshadow, the wearer’s personality.

"The day of the obvious, of-the-moment accessory, like the instantly recognisable sunglass frame or handbag, is long over," says Ford. "Sophisticated clients want design that is beautiful, modern and valuable, without screaming the season or brand. The person wearing the sunglasses should become memorable – or maybe even iconic – not the glasses themselves."

The men’s range is headlined by a new version of one of Ford’s most successful eyewear designs, the slim metal aviator. Called the Peter (TF142), it takes the classic parallel double bar on the front of the frame and curves it into arching, crisscross lines. Shaped in cool metallic tones and matched with blue, brown, grey or green lenses, the Peter frame makes a subtle but head-turning statement and is showcased in the new Tom Ford Eyewear campaign.

Though Tom Ford predicts that some women will choose to wear the Peter frame, the collection also presents a feminine version, the stunning Georgette frame (TF154). Shaped from metal colours like rodium or rose gold, with grey or brown lenses, it is a frame for a woman who favours sexy and unabashedly confident eyewear statements.

TOM FORD EYEWEAR is handmade in Italy by Marcolin.