EVEN MORE DISTINCTIVE AND COOL
THE NEW CARRERA MARKETING CAMPAIGN

August 2009 - Over the coming months the new images of the CARRERA campaign will be displayed both in the media and in the windows of leading opticians.

Devised and created by MRM Worldwide Italia, the digital thinking agency of international group IPG, the new CARRERA marketing campaign continues to amaze with unusual shots taken from different viewpoints, encapsulating the dynamic and original spirit of the collection.

The car, portrayed as a symbol of road trips and adventure is the preferred backdrop of the scenes. The youthful male and female models strike cool poses brimming with vintage appeal, in keeping with the mood of the eyewear on show.

The female models are photographed close-up from original angles which draw attention to the first Carrera collection for women. Meanwhile, the male models are striking for their dynamic and distinctive style. Among the images that particularly stand-out are the ones featuring the new optical frames. Eighties-inspired and yet very much up-to-date, the acetate frames are big in shape and bold in personality.

CARRERA presents original and stylish creations for the coming season. It is a winning blend of unmistakable style and premium materials where the new eyewear designs are guaranteed to turn heads.

The CARRERA collection of optical frames and sunglasses is designed by Enzo Sopracolle, and produced and distributed by the Safilo Group.