Pro-cycling champion Tyler Farrar stars in new Transitions Optical TV ad



In keeping with its tradition of designing high-impact TV advertising campaigns that drive consumer awareness about the benefits, comfort and UV protection guaranteed by Transitions® adaptive lenses, Transitions Optical will be launching its three week TV ad campaign, featuring pro-cycling champion Tyler Farrar, on 7 March 2011.

The ad, which will be broadcast on SABC2, SABC3, e.tv and select DStv channels, clearly demonstrates how Transitions® adaptive lenses automatically adapt to changing light; protecting the eyes from over-exposure to harmful UV rays. Transitions® adaptive lenses are perfect for all wearers of prescription spectacle lenses, especially those who, like Farrar, love outdoor life.

Perfectly clear indoors, Transitions® adaptive lenses darken when exposed to UV light offering comfort in changing light conditions.