POWER UP FOR SUMMER WITH
POLAROID® PREMIUM 3D GLASSES COLLECTION

Polaroid is one of the first eyewear brands to launch circular polarized curved lens premium 3D glasses. This follows an overwhelming positive response during trials with movie goers across the UK and United States.

Polaroid boasts the invention of the world's first synthetic polarizer back in 1927, and today Polaroid Eyewear has pioneered the development of the latest polarizing technology which is behind these high-tech premium 3D glasses. The Polaroid curved premium lenses are so optically superior that they have been certified by RealD, a leading licensor of 3D technology for cinemas and consumer electronics.

The Polaroid Premium 3D Collection optimises the use of passive circular polarized lens technology which has been shown to outperform the alternative active/shutter technology. Passive 3D technology is the preferred option for film production and is expected to take a significant portion of the 3D television market.

"The special Thermofusion™ Technology used to produce these high quality 3D glasses is unique to Polaroid Eyewear. It enables Polaroid to make the highest quality 3D lenses giving high contrast vision right across the lens. There's no distortion, no crosstalk, just a picture-perfect 3D experience, with full UV protection in addition", says Danel Steenkamp, Brand Manager for Polaroid South Africa.

SDM Eyewear, distributors of Polaroid in Southern Africa, believes in a huge potential for the optical trade, where they are already present with their polarized sunglass lines.

"The sales potential offered by the 3D market for the optical trade is absolutely massive," continues Steenkamp. "We are sure this new product range will generate huge interest with our optical trade partners, as it brings a strong additional revenue stream and is a non-seasonal product offering. We are leading this exciting new business opportunity with our dedicated range of stylish, passive 3D glasses that give unrivalled 3D surround vision. This includes our unique 3D covers that offer the perfect solution for spectacle wearers who want to enjoy the 3D experience too. Initial sell-in results are extremely encouraging and above our own expectations. There's a whole host of reasons why consumers will choose Polaroid for their 3D glasses and we want all our trade partners to share this exciting new opportunity with us."

Comprehensive range capitalises on family appeal

Polaroid Eyewear has put together a comprehensive 3D Collection with a great choice of styles for all the family, including special frames sized for children, reflecting the belief that there will be a key opportunity for sales to the entire family with this range.

"While most optical frame or sunglass purchases are made on an individual basis, that 3D glasses provide also a family-based sales opportunity , so our collection is built around this premise. And while this market is technology driven, we think fashionable design is an equally important purchase driver for 3D glasses," says SDM Eyewear. "Customers can choose from contemporary and wraparound frames, many in this season's latest colours of cobalt blue and purple or they can go retro with stunning ice white frames. There are also stylish movie-cult frames too featuring stills from classic films. For customers who wear prescription lenses for the cinema or to watch TV, they can still enjoy the full 3D experience as we have included 3D glasses that fit comfortably over these frames with no compromise on optical clarity."

To support sales Polaroid Eyewear has developed a selection of counter and window merchandisers specifically for the 3D Collection and backing this with an international marketing campaign.

Call SDM EYEWEAR on (011) 334-7020
Danel Steenkamp, Brand Manager 083 417 8042
www.sdmeyewear.co.za
www.polaroideyewear.com/3D