MO by SILMO TRENDS

Seeking to bring a fresh new approach to the new season's trends and make them more easily accessible during and after the exhibition, this year's SILMO unveiled its original digital magazine, MO by SILMO, which could be viewed on a giant screen at the entrance to hall 6.

Visitors were able to interact virtually with the trends which this year focused on Hypno'chic, a harmony of lines showcased in different style trends (Soft Touch, Mix & Match, Glitter for Ever, Color Block, Brit'Effect) combining elegance with embellishment, and simplicity with sophistication.

Check them out or revisit them by clicking on this link: http://asp.zone-secure.net/v2/index.jsp?id=2220/2844/17882&lng=fr

These trends will be showcased once again in a second edition of MO by SILMO which will be online on the exhibition website during November: silmoparis.com.

To complement this unusual information tool, a daily digital magazine was also available, featuring all the news from the exhibition.

Check it out or revisit it by clicking on this link: http://www.dailymo.fr.