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9/9/2011 11:34:44 AM
 Fashion forward spectacle wearers looking to make a bold aesthetic statement, while still enjoying the latest technology in prescription lenses need look no further.
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9/9/2011 11:19:48 AM
It was love at first sight for the world’s leading adaptive lens manufacturer, Transitions lenses and sassy frame partner Theo. In keeping with the current trend of high fashion meets comfort and adaptability, these two are a match made in heaven.
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9/7/2011 5:17:15 PM
Transitions Optical has announced that Dave Cole has been appointed president, effective immediately. In
this leadership role, Cole will assume full responsibility for the Transitions Optical business.
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5/31/2011 5:50:20 PM
The highly successful Transitions Optical conference on lens merchandising in optical stores, took place at MIDO in Paris on 10 March 2011. More than 60 retailers and optical industry professionals attended the event, curious to hear more about the latest merchandising design trends detailed by Professor Daniele Tirelli, President of Popai Italia (The Global Association for Marketing at Retail) and resident professor at IULM University.
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2/21/2011 3:55:32 PM
In keeping with its tradition of designing high-impact TV advertising campaigns that drive consumer awareness about the benefits, comfort and UV protection guaranteed by Transitions® adaptive lenses, Transitions Optical will be launching its three week TV ad campaign, featuring pro-cycling champion Tyler Farrar, on 7 March 2011.
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2/21/2011 3:51:20 PM
Transitions Optical - the world's leading manufacturer of adaptive lenses - will be hosting a conference discussing lens merchandising in optical stores. The event will take place on Friday, 4 March 2011 and will include a presentation by Professor Daniele Tirelli, president of Popai Italia (The Global Association for Marketing in Retail) and resident professor at IULM University, which will provide insights into the latest merchandising design trends.
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2/15/2010 2:55:01 PM
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12/10/2010 10:25:01 AM
John Schubach joins the Transitions Optical EMEA team as Business Director for the South Africa and Sub-Saharan Africa regions effective from 1 December 2010
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12/7/2010 4:41:57 PM
The Hoya Hilux Transitions competition proved to be a success across South Africa and its neighbouring countries. Eye care professionals entered the promotion with the aim of winning the first prize of a brand new Toyota Hilux Double Cab. A lucky draw, held at Movida in Johannesburg on 10 November 2010, saw Vicky Coetzee from Spec-Savers in the Mall @ Reds in Amberfield, Centurion winning the coveted prize.
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11/11/2010 3:59:17 PM
Transitions Optical is proud to announce that it will be joining Team Garmin-Cervelo as official eyewear
partner in preparation for the international 2011 pro-cycling season.
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