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POLAROID LAUNCHES THE RAINBOW COLLECTION - A TRIBUTE TO A COLOURFUL HERITAGE

Polaroid was founded to democratize better colour, clarity and details through the original polarized lens in 1937. Polaroid has stuck to these principles ever since. The colour aspect has been symbolized with the iconic rainbow attached to the logo in different forms since the brand was founded

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JIMMY CHOO CELEBRATES "CINDY" SUNGLASSES FOR SPRING/SUMMER 2015 WITH A DEDICATED VIDEO

In conjunction with the launch of the new Cindy sunglasses for Summer 2015, Jimmy Choo unveils a short film directed by STEVEN KLEIN.

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CARRERA IS "OUT THERE"

Carrera believes that passion is the fuel that drives us to move outside of our comfort zones. Passion makes us restless, curious and adventurous. It takes us to places we didn't know existed and gives us experiences we never expected. Passion takes us Out There.

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CARRERA INTERCHANGEABLE - COLOR YOUR GLASSES

Creative, dynamic, and never the same, Carrera's new eyewear models perfectly embody Millennials' authentic personality. The new sunglasses have an eclectic spirit, staying true to their nature yet reinventing themselves every day, and being capable of experimenting and surprising.

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MILITARY CHIC IS THE NEW EXPRESSION FROM GUESS EYEWEAR

Imbuing the adventurous GUESS persona in every pair, Guess uncovers its new collection with the accent on confidence.

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WINNING GLASSES FROM ADIDAS EYEWEAR EVIL EYE HALFRIM PRO

Sports eyewear specialist adidas eyewear's new evil eye halfrim pro sports eyewear has won this year's red dot design award for high design-quality.

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HIGHLY SOPHISTICATED: HINGE C-1 BY SILHOUETTE

It's usually attention to detail that determines overall effect. Silhouette's proverbial love for detail has already led to the eyewear industry's biggest surprises and revolutions, proving again and again: there are indeed inventions which remain to be discovered in eyewear design!

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RIDERS GO #BEYOND REASON AT START TO EPIC

The ABSA Cape Epic is the world's most prestigious mountain bike stage race, taking more than 1200 riders over a distance of 698km across unforgiving African terrain. The 10th anniversary edition of the event got underway on Sunday at Meerendal Wine Estate near Cape Town, South Africa and just getting to the start meant going beyond reason for many.

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