National Optometric Group, Mellins I-Style Launch R200 000 ambassador charity campaign

April 2015 – National optometric group Mellins i-Style launched their ‘Change the Way you see the World’ ambassador charity contest which will see some of South Africa’s top personalities, bloggers and sport stars competing for online votes for their nominated charity and R230 000 in prize donations. The charity contest will run until the end of June with R10 000 awarded to the winning ambassador’s nominated charity each month and a further R100 000 to the highest votes over the 3 month campaign. Mellins i-Style in collaboration with ZEISS developed the campaign in celebration of Zeiss i.Scription® technology and to create a platform to assist South African charities.

Mellins i-Style partnered with Optical brand ambassadors in an effort to bring this message to the public.

Mellins i-Style and ZEISS are encouraging as many people as possible to join the ‘Change the Way you see the World’ campaign by entering into the online voting competition via the Mellins i-Style Facebook and Twitter page; supporting ambassadors and their nominated charities is as easy as a click of a button.

The campaign, which will run from April 1st until the end of June already has the support of some big celebrity names such as Freshly Ground, Arno Carstens, Roxy Louw, Gugu Zulu, Boitumelo Thulo, Noluthando Meje, Jack Parow and Liezel Van der Westhuizen to name a few. All ambassadors will experience the groundbreaking technology of Zeiss I.Scription® as part of the campaign.

Additionally, should Mellins i-Style twitter followers exceed 100,000 by the end of June they will add a further R100, 000 to the grand prize charity donation, reaching a total of R230, 000. Voting fan’s also stand a chance of winning either a pair of prescription frames with Zeiss I.Scription® lenses up to the value of R10,000 OR a pair of luxury sunglasses up to the value of R5 000 should they not need prescription lenses.

Participating in the campaign is easy, and it’s fun and everyone is invited to get their votes in, and encourage friends, family and loved ones to vote online and promoting the competition by using the hashtags: #seewithzeiss and #mellinsistyle.

Mellins i-Style’s focus is to improve their patients’ daily life by providing an exceptional vision experience and “Customised Precision” prescription lenses. A Patients eyes are as unique as they are and have an individual “fingerprint” – The Zeiss i.Profiler reads this fingerprint to produce arguably the best and most individualised lens in the world – Zeiss i.Scription. These customised lenses offer you up to 30% improvement of vision at night and in low light and a dramatic improvement in colour and contrast discernment.

Zeiss i.Scription lenses are available at selected Mellins i-Style Optometrist nationwide.

About Mellins I-Style
Eye Testing has remained virtually unchanged for over 100 years. That is until the launch of Zeiss i.Scription.

For the first time ever your lenses are unique and individualised for you.

Mellins i-Style – Bringing customised precision to the world of Optometry. –

Zeiss i.Scription available at:
Preller Plein, Cresta, Menlyn, Palmgrove, Ermelo, Bethlehem, Klerksdorp, Century City, Clearwater, Cradlestone Mall, Drie Riviere, Fourways, Grove Mall, Loch Logan, Nelspruit, Queenstown Mall, Sasolburg, Southgate Mall, Upington and Woodlands Mall

Follow the campaign on their Social media platforms

Facebook: Mellins i-Style
Twitter: @MellinsiStyle
Website: Mellins



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