It all starts here For four days, SILMO Paris once again set the pulse of the international optics and...
Archive for category: General
SAOA CONFERENCE & EXHIBITION 2026: A RESOUNDING SUCCESS
, Education, Events, General, Industry News, 0Durban, South Africa | September 2026 The South African Optometric Association (SAOA) is proud to announce the outstanding success...
Nelson Mandela Children’s Hospital Opens First Dedicated Eye & Vision Centre
, Events, General, Dedicated Eye & Vision Centre, EyeCare4Kids, Nelson Mandela Children's Hospital, underprivileged communities, 0MADIBA DAY MILESTONE: Nelson Mandela Children’s Hospital Opens First Dedicated Eye & Vision Centre. EyeCare4Kids Africa and Nelson Mandela...
Patient Communication translates to Practice Growth
, General, communicate, engage, follow-up call, 0Humint, Chris Faul One of the most unpleasant experiences in healthcare takes place in a doctor’s waiting room when...
Differential Advantage – How to Make Patients Choose You
, General, Industry News, differential advantage, Differentiate, Marketing Orientation, personalised marketing, sustainable competitive advantage, 0by Humint, Chris Faul Preamble We live in a surplus world where similar businesses sell similar products to similar...
By Chris Faul It is true to say that if you can’t measure it, you can’t manage it. I...
The R65 Million Question: Why South African Optometrists Must Escape the Mall Trap and Own Their Premises
, General, Digital marketing, Erosion of profit, Mall trap, premise ownership, 0Chris Faul The traditional preference for mall locations among South African optometrists is a habit rooted in a bygone...










