Hoya EyeGenius awarded ‘best value enhancer retail’

After a successful introduction at the OPTI 2016 exhibition in Munich in January and a nomination for a Silmo d’Or in September, Hoya EyeGenius was recently rewarded with the Vision-X Vision Plus Award in the category ‘Best Value Enhancer Retail’ at Vision-X in Dubai, the largest optical fair in the Middle East and North African region.

This year, two Hoya products were nominated by the Vision-X jury: Hoyalux iD MyStyle V+ in the category ‘Most popular lens’ and Hoya EyeGenius in the category ‘Best Value Enhancer Retail’. The jury consisted of professionals in the optical business, such as shop owners and general managers of large optical chains in the six GCC countries. Final votes came from the public (for lenses category) and from eye care professionals and the jury (for machinery).

“We are of course very proud to have won the award in this specific category. Supporting our customers to stand out from the crowd with advanced in-store tools and applications and add value to their business is what it is all about”, said Mr. Sharbel Abi Ephrem, Business Development Manager MENA.

Hoya EyeGenius is a completely new system for full vision examination, featuring 60 vision tests and a unique Hoya method for measuring and correcting fixation disparity. Based on an interactive test procedure, it involves the customer directly, offering maximum engagement and reliability. It is the fastest solution on the market today, delivering the ideal prismatic prescription in under ten minutes. No prisms are used during the measurement, which is comfortable for the customer.

Hoya EyeGenius was developed in collaboration with the University of Applied Sciences and Arts Northwestern Switzerland, with the aim of radically simplifying the measurement and correction of fixation disparity. The system and its procedure are the result of six years of extensive research and trials.

After a successful introduction at the OPTI 2016 exhibition in Munich in January and a nomination for a Silmo d’Or in September, Hoya EyeGenius was recently rewarded with the Vision-X Vision Plus Award in the category ‘Best Value Enhancer Retail’ at Vision-X in Dubai, the largest optical fair in the Middle East and North African region.

This year, two Hoya products were nominated by the Vision-X jury: Hoyalux iD MyStyle V+ in the category ‘Most popular lens’ and Hoya EyeGenius in the category ‘Best Value Enhancer Retail’. The jury consisted of professionals in the optical business, such as shop owners and general managers of large optical chains in the six GCC countries. Final votes came from the public (for lenses category) and from eye care professionals and the jury (for machinery).

“We are of course very proud to have won the award in this specific category. Supporting our customers to stand out from the crowd with advanced in-store tools and applications and add value to their business is what it is all about”, said Mr. Sharbel Abi Ephrem, Business Development Manager MENA.

Hoya EyeGenius is a completely new system for full vision examination, featuring 60 vision tests and a unique Hoya method for measuring and correcting fixation disparity. Based on an interactive test procedure, it involves the customer directly, offering maximum engagement and reliability. It is the fastest solution on the market today, delivering the ideal prismatic prescription in under ten minutes. No prisms are used during the measurement, which is comfortable for the customer.

Hoya EyeGenius was developed in collaboration with the University of Applied Sciences and Arts Northwestern Switzerland, with the aim of radically simplifying the measurement and correction of fixation disparity. The system and its procedure are the result of six years of extensive research and trials.

 

Published in EYESITE.co.za Magazine July 2017

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